~12 min
Brief to reviewable draft
Section 01The shape of your year
You run nine months on your own. The other three, the agency takes the wheel.
For three-quarters of the year, marketing, e-commerce and purchasing all sit with you and a small team you speak to every day. Then the holiday rush arrives, and Logical Positions steps in to carry Q4. It is a sensible split, and it works. But it leaves a real gap: the quiet months are where activation slips, the stretch where, by your own read, there is the most room to push harder.
That is precisely the gap kAInet was built to close: make the nine off-season months actually work, and when the rush comes, let one person launch a campaign in minutes instead of a week. This document maps each part of your year to how kAInet serves it.
Section 02What kAInet is, and what it removes
An agentic-AI co-pilot that does the build, so your people keep the craft and the call.
Give it a brief, a goal, a budget, a geography, a brand, and it researches the audience and keywords, writes the copy, generates on-brand creative, structures the campaign and sets the bidding, then lands a complete draft inside your own Google or Meta Ads account for a person to review and approve. Work that took a week of specialist time, or a few days of back-and-forth, is ready in about twelve minutes. The research tools, the copy doc, the analyst hours all fold into one flow.
Section 03The off-season engine
Recall is built in the quiet months, and spent in December.
In Rothenburg, the village keeps its lights on every day of the year. Your audience should stay just as warm. A nutcracker, a Schwibbogen candle arch, a hand-blown ornament: none of them sell only in December, and a brand rooted in Rothenburg since 1977 is not built in one quarter. Staying top of mind through spring and summer is what makes December convert, and it is exactly the work that slips when the team is small. kAInet makes always-on awareness affordable and effortless:
i
Always-on, low-cost awareness
Spread light awareness campaigns across the calendar so the Christmas From Germany name stays warm year-round. Early signal comes cheaply: a 10-day test on a $250 budget returned a 20.45% click-through rate.
ii
One brief, any objective
Awareness through the off-season, traffic and leads in the shoulder weeks, then sales and catalogue shopping when the season turns. The same short brief flows to whichever objective the month calls for.
iii
Ready the moment the rush hits
When Q4 arrives and tempo matters most, a campaign goes from brief to a reviewable draft in about twelve minutes, so the season is spent optimising, not assembling.
Why this matters for you specifically
You told us the off-season is where you would most like to do better, and that awareness is what tends to get under-activated. This is the single clearest place kAInet earns its keep for Christmas From Germany: keeping the brand alive across the nine months the agency does not cover, at a cost that makes always-on a genuine option rather than a luxury.
Section 04It fits your stack, and your agency
It does not replace Logical Positions. It covers the months they don't.
We work best as a tripod: your team, your agency, and the platform, each doing what it is best at. kAInet is additive, never a rip-and-replace.
i
You keep the agency for the season
Logical Positions brings a strong, definitive perspective for Q4, and that stays. kAInet gives your in-house team its own tested winners across the off-season and a clean, documented account going into the handoff, so the season starts from your evidence, not a blank slate.
ii
Attentive stays your best channel
Email activation is your strongest performer, and kAInet does not touch it. We stay agnostic to your stack: kAInet works the paid channels that bring new audiences in, then feeds that demand to the list Attentive converts. Nothing about your martech changes.
iii
One person can run it
Onboarding is a single short session for one person on your team. No new headcount, no migration, no quarter-long rollout. The platform slots in beside what you already do.
Section 05Built to protect the brand
Speed that respects decades of German craft.
A brand built on authentic German craftsmanship cannot afford an AI that wanders off-brand or off-leash. Four controls sit under every campaign, so you never trade control for speed and never rely fully on the model:
Brand DNA, encoded once
Your voice, your heritage, your product world and your rules are learned from your site and brand book, then applied to every campaign, so the output sounds and looks like Christmas From Germany by default, in your voice, with your heritage intact.
Mandatory human approval
Nothing publishes on its own. Every campaign waits for a person to review and approve, and even then it lands paused in your account. Your team makes the final call to switch it live.
Licensed, on-brand creative
Upload your brand book and style guide and every generated image follows it: correct ratios, platform-compliant, watermarked and licensed to your brand. Or run your own approved assets through the same flow.
Full visibility, no black box
Before launch you see every keyword, creative, budget line and forecast on one screen. After launch, an audit trail records every draft, edit and approval. You always know exactly what is running and why, and kAInet can never spend or publish without your approval.
Your own creative, whenever you want it
kAInet generated an on-brand concept from one of your children's toys, the colourful unicorn, in about thirty seconds during our call. It can do that at bulk for testing or for live campaigns, but your team is never locked out: bring your own approved assets and they run through the same compliant build-and-approve flow.
Section 06What you actually get
Everything between a brief and a live, on-brand campaign.
6.1
Audience & market research
Reads your market and audience, surfaces the keywords that will work, and analyses what competitors are running. The work of a research stack and an analyst, built in.
6.2
Brand DNA
Your values, voice, product world and rules encoded once, then applied to every campaign, so output is on-brand by default, every time.
6.3
Full campaign build
Keywords, ad-group structure, headlines and descriptions, bidding and budget split, across five Google campaign types and Meta's image, video, carousel, collection and catalogue shopping formats, built straight from your product feed.
6.4
On-brand creative
Compliant, on-brand visuals and copy generated in seconds and licensed to your brand, or run your team's own assets through the same flow.
6.5
24/7 optimisation
Once live, kAInet watches performance around the clock, shifting spend to winners and pruning what underperforms, with anything that moves money held for your approval.
Section 07Channels & reach
The two channels you lean on most, live today.
Meta AdsFacebook & Instagram · Image, Video, Carousel, Collection & Catalogue Shopping from your product feedLive
Google AdsResponsive & Dynamic Search · Display · Demand Gen · Performance MaxLive
24/7 optimisationAround-the-clock monitoring with auto & suggested changesLive
Microsoft / Bing AdsFor the Bing account you already run, planned alongside SearchRoadmap
RedditNext channel on the build roadmapRoadmap
LinkedInFollowing Reddit, as the channel mix expands. Pinterest available on request.Roadmap
Why this fits Christmas From Germany
Google and Meta are the two channels you lean on most, and both are fully live now, with Meta's catalogue and collection formats built for an e-commerce catalogue like yours. Email stays with Attentive, your strongest channel, untouched. Microsoft / Bing is on the roadmap for the account you already run, and the rest of the mix expands as it ships. One brief flows across every channel as it comes online.
Section 08Proof from a live campaign
A 10-day sample campaign in California, on a deliberately modest $250 budget. The kind of result an always-on, off-season program is built on:
20.45%
Click-through rate
vs ~6.7% industry average
$0.22
Cost per click
vs ~$5.26 industry average
~12 min
Brief to reviewable draft
~90%
Manual setup removed
Industry averages: WordStream Google Ads Benchmarks, 2025.
Built by Express Analytics, 20+ years turning data into decisions for global brands across retail, manufacturing, IT, pharma and energy.
Section 09How a campaign runs
Four steps. Your team owns the one that matters.
Step 01
Brief
Goal, budget, region, brand assets, in plain language or guided widgets. Connect your Google & Meta accounts once, with standard, revocable access you can withdraw anytime.
Step 02
Build
About twelve minutes later: research, on-brand copy, compliant creative, full structure and a budget plan, drafted into your accounts.
Step 03
Review & approve
One screen: every keyword, creative, budget line and forecast. Reject, edit inline, or approve. Nothing skips this gate.
Step 04
Launch, paused
Goes live in your own account, set to paused for a final human check. kAInet then monitors and optimises 24/7.
Section 10The pilot, and what it costs after
Start free. Then a simple subscription, priced to how much you build.
You asked for a plain answer on long-term cost before committing to a trial. Here is the whole picture, with nothing held back.
Already agreed
Your pilot is a 30 to 60 day program at no charge, sized to your roadmap. All we ask in return is a short weekly check-in while we build alongside you. It exists to prove the fit, the speed and the on-brand output before any money changes hands.
After the pilot, pricing is a flat monthly platform fee, separate from your ad spend (Section 11). As an early adopter this year you get the full feature set, normally about $12,000 a year of platform capability, at the entry price of roughly $1,200 during the current beta. That early-adopter rate is locked: it does not increase when the beta ends. Annual billing lowers the effective monthly cost.
Early AdopterRecommended
$99
/ mo · billed annually
save $360/yr
$1,188 / year
A lean team running its own off-season program
- Unlimited campaigns through the beta
- Google & Meta, all formats
- Advanced keyword + competitor research
- Brand DNA & licensed creative
- Priority support
Professional
$249
/ mo · billed annually
save $1,200/yr
$2,988 / year
Multi-account teams, post-beta
- Up to 50 campaigns / month
- Up to 5 ad accounts
- Advanced keyword + competitor research
- Priority support
Enterprise
$999
/ mo · billed annually
save $3,000/yr
$11,988 / year
High-volume, multi-account at scale
- Unlimited campaigns
- Unlimited ad accounts
- Dedicated Customer Success Manager
- First access to Bing, Reddit, LinkedIn
Toggle to Monthly for month-to-month pricing: $129 / $349 / $1,249 respectively. Post-beta overage on Early Adopter & Professional: $7 per campaign beyond the monthly allocation; Enterprise has no per-campaign cap. Post-beta tiers are shown for planning; your early-adopter rate stays locked at $99/yr or $129/mo. Early Adopter is our beta thank-you, richer than Professional on purpose while we build alongside you.
Our recommendation for Christmas From Germany
Run the free pilot, then settle on Early Adopter, billed annually. Through the beta that plan carries unlimited campaigns, the whole feature set and the lowest effective rate, which is the right home for a lean team running an always-on off-season program. It is the $99-a-year / $129-a-month early-adopter offer from our call, in writing.
Section 11What you'll actually spend
Two separate numbers, and you control the bigger one.
For a clear cost picture, there are exactly two lines, and they are independent.
Line 1 · Platform
The kAInet subscription
A fixed monthly fee, the tiers above, and free during the pilot. Predictable, no per-seat surprises. This is the only amount paid to us.
Line 2 · Media
Your ad spend
Paid directly to Google and Meta from your own accounts. kAInet never holds or marks up your budget. You set the caps; kAInet allocates and optimises within them.
An illustrative way in, to size with your team
A practical approach: validate the off-season program on a modest budget, then move spend to what works. The figures below are illustrative starting points, not quotes. Our 10-day, $250 California test returned a 20.45% click-through rate at $0.22 per click, so early signal comes cheaply.
| Phase | Approach | Indicative daily media |
|---|---|---|
| 01 · Validate | Off-season awareness on Meta + Search, one or two priority regions | $30–75 / day |
| 02 · Expand | Add regions, objectives and formats; keep the winners | $75–200 / day |
| 03 · Season | Reallocate to top performers; scale into the Q4 rush | set by results |
Section 12Why Express Analytics
We don't replace your team. We give it range.
Express Analytics has spent 20+ years turning data into decisions, a five-stage data-to-decision framework that now culminates in agentic AI orchestration. kAInet is that framework made operational: a platform that lets a small team operate like a large one, without giving up the human approval that keeps an authentic, heritage brand safe.
You bring the taste, the products and the story you have built over decades. kAInet does the build, the launch and the off-season optimisation, and it grows with you as channels and the relationship expand.